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Facebook + Instagram + ChatGPT Leads · Cheshire Businesses

More leads. More customers. More business.

I help businesses generate more of the right leads — then use AI, real campaign data and smart follow-up systems to learn what works, improve performance and help turn more opportunities into customers.

No hard sell. We'll look at your business, your customers and where the best lead-generation opportunity could be.

The right person.
The right ad.
The right moment.
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Don't just take my word for it

Real ad spend.
Real results.

£16,050
Commission revenue generated
from £1,300 Meta ad spend
12.35×
Commission revenue vs ad spend
£16,050 from £1,300 spend
380
Leads generated
£0.52 average cost per lead
48
B2B leads generated
from £430 Meta ad spend
£0.17
Cost per landing-page view
250 landing-page visits
42
Leads generated
£8.07 average cost per lead
206
Landing-page views
£0.20 per landing-page view

Selected individual campaign results. Results vary by business, audience, offer, objective and budget. Past performance does not guarantee future results.

The opportunity

Where will your next customer come from?

Imagine putting an advert for your business into the living room of your ideal customer. They're on the sofa, phone in hand, scrolling Facebook or Instagram. And right in the middle of the things they already care about, your business appears.

I build campaigns designed to put your business in front of people who are more likely to need what you sell — and give them a reason to enquire. Facebook, Instagram and ChatGPT are the channels. The goal is leads, customers and measurable business growth.

Scrolling Sees your ad Stops Clicks Enquires Customer
Building your ideal audience
Location Age Gender Demographics Interests Behaviours Engagement Purchase Intent Website Visitors Custom Audiences Lookalike Audiences Retargeting
Your ideal customer

A relevant audience built around the people most likely to take action.

Already doing well? Good.

What happens if we put a successful business in front of more people?

You don't have to be struggling for customers before advertising makes sense. Quite the opposite. If you already have a business that sells, an offer people want, a good sales team and customers worth acquiring, Facebook, Instagram and ChatGPT Ads can give you additional routes to market.

What is one new customer worth?

£500 £2,000 £10,000 £50,000

If acquiring the right customer has real value to your business, advertising becomes a very interesting numbers game.

One recent campaign
£1,300
Ad spend · Meta (Facebook + Instagram)
132
Vehicle leads consigned
£16,050
Commission revenue
12.35×
Return on ad spend

For one auction business, roughly £1,300 of Meta advertising generated 132 vehicle leads over a two week campaign at an average cost of £9.38 per lead. Vehicles sourced through it produced £16,050 in commission revenue — one vehicle alone made around £6,500 commission.

That's why I'm not interested in handing you a report full of clicks and impressions and pretending that's success. I want to know one thing: did the leads turn into business? Because that's what matters.

Individual campaign result. Results vary by business, audience, offer, objective and budget. Past performance does not guarantee future results.

Paid advertising works for B2B too

Business decision makers scroll Instagram too.

They're directors at 3pm. They're still people at 8pm. For one completely new B2B business I built the entire customer acquisition system from scratch — website, CRM, API integrations, automation and paid advertising. It started with zero customers, zero leads and zero advertising data.

48
Business leads from £430 ad spend · first nine days
The important part

Smarter lead generation starts with your customer.

Before I spend £1 of your budget, I want to understand who we're trying to reach. Your business. Your customer. Your offer. Your competitors. Your numbers. Your goals. I use AI throughout my research, campaign development and analysis to work faster and spot opportunities — while the strategy and decisions stay personally managed by me.

I want to know what your ideal customer cares about, what gets their attention, what problem they're trying to solve, what might stop their scroll and what could persuade them to act. Because anybody can launch an advert. The difference is building the right campaign on the right channel for the right customer.

AI gives me better tools. Your data tells us what to do next.

Different objectives

Not every business needs the same ad.

01

Leads

Need more leads? I'll build a campaign designed to generate leads directly from your ideal audience.

380 leads at £0.52 each
02

Sales

Got something people can buy? Let's build a campaign around getting more of the right people to your offer.

Built around your offer and margins
03

Traffic

Need more of the right people on your website? Let's get them there, at a cost that makes sense.

250 landing page views at £0.17 each
04

Awareness

Launching a business, opening somewhere new, running an event or a promotion? Let's make sure people know.

Get seen by the right local audience
Boost post

Boosting a post isn't an ad strategy.

There's a big difference between paying Facebook to show a post to more people and building a campaign around a commercial objective.

  • Who are we trying to reach?
  • Why would they care?
  • What do we want them to do?
  • What does it cost to generate that result?

And ultimately — did it make business sense?

How I manage your money

Test. Learn from the data. Scale.

01

Test

  • Creative
  • Audience
  • Copy
  • Offer
02

Learn

  • Cost
  • Quality
  • Conversions
  • Feedback
03

Scale

  • Increase investment behind what's already working

The campaign earns the right to spend more.

New advertising opportunity

ChatGPT Ads are now in the UK.

ChatGPT advertising is a new way for businesses to reach potential customers while they're actively exploring ideas, comparing options and making decisions.

It may not be the right advertising channel for every business. But for many businesses, ChatGPT Ads are already creating a new opportunity to get in front of potential customers at the point they're actively looking for answers.

And for some businesses, they're already performing incredibly well.

The key is understanding whether that opportunity makes sense for your business. I'll look at your audience, your offer and what you want to achieve, then help you decide whether ChatGPT Ads are worth testing — either alongside your existing advertising or as a new channel in their own right.

Is ChatGPT advertising right for my business?
Example of a sponsored business advert appearing within a ChatGPT conversation
The system behind the ad

You paid for the lead. Don't lose it now.

Generating the opportunity is only half the job. If your business needs it, I can build the CRM and automation behind your advertising — capturing enquiries, triggering follow-up, tracking where leads came from and building useful data around what happens next. So instead of paying for leads and hoping someone remembers to call them, your business is ready when they arrive.

Facebook / Instagram ad New lead CRM Email SMS WhatsApp Sales team alert

Sales team → Booking → Customer

Keep it simple

No CRM or website required.

You don't need a complicated setup to start generating and following up leads. No website? No problem. We can capture enquiries directly through Facebook and Instagram.

01Facebook + Instagram Ad 02Meta Instant Form 03New Lead 04Sales Team Alert 05Call / Follow-up 06Booking 07Customer

No smoke. No mirrors. Just the numbers.

You'll get regular communication from me, plus a clear monthly performance report showing the data that matters. We use it to understand what is generating leads, what those leads are costing, what is improving and where we should focus next.

We don't guess. We learn from the data.

  • Ad spend
  • Leads generated
  • Cost per lead / result
  • Conversion performance
  • What I'm testing
  • What we're learning
  • What I recommend next
Leanne, founder of Cheshire Ads
Campaign active
Spend today£41.80
Leads6
Cost / lead£6.97
Conversions2
Performance checked ✓
Who actually manages your ads?

Me.

I'm Leanne, founder of Cheshire Ads. When you trust Cheshire Ads with your advertising budget, I'm the person managing it. Not an account manager. Not a junior marketer. Not someone you've never spoken to. Me.

I've spent the last three years running paid advertising — first with my own money to grow my own businesses, then managing campaigns for others. Across my own accounts and client work I've now managed tens of thousands of pounds in advertising spend, and I now work across Facebook, Instagram and ChatGPT Ads. And I intentionally work with a limited number of businesses.

This is the difference

Because I care.

I genuinely care whether your advertising works. When I'm managing your account, I treat your budget as though it matters, because it does. My eyes are on your campaigns every day. I notice when something changes.

I want to know when you've had a great lead, and when you've had a bad one. When something isn't performing how I want it to, I don't just leave it spending. I investigate. I test. I change things. I learn.

And when you tell me one of our leads became a huge sale? Trust me — I'm celebrating too.

Because there's a real business behind every advertising account I manage. And your success matters to me.

An honest partnership

I need you too.

Most agencies won't tell you this. I can see almost everything happening inside your campaigns. But there's one thing I need from you.

What happened to the lead?

Was it good? Did they answer? Were they genuinely interested? Did your team quote them? Did they buy? I'd rather generate 10 leads that become customers than show you a spreadsheet of 100 people who were never going to buy. The more you tell me, the more I learn — and the better I can make your ads.

Based in Cheshire

Cheshire business. Cheshire Ads.

I'm based here, and I don't want to understand your business purely from a website and a Zoom call. For larger campaigns I'm happy to come to you — meet your team, see your business, understand your sales process, your customers and what makes you different.

The better I know your business, the better I can advertise it.

Tell me what you need

Not sure what you need yet?

Tell me a little about your business and where you need help. I'll take a look and we can work out the best next step — whether that's Facebook and Instagram Ads, ChatGPT Ads, a better website, CRM automation, or a combination that fits your business.

FACEBOOK + INSTAGRAM ADS CHATGPT ADS CRM + AUTOMATION WEBSITES + LANDING PAGES

No obligation. Just a conversation about what could work for your business.

What is one new customer worth to you?

£500+

If you want more leads, let's look at where your next customers could come from. On a free lead-generation opportunity call we'll look at your:

BusinessCustomerOfferCurrent marketingCustomer value GoalsPrevious advertisingPotential audienceCampaign opportunityStarting test budget

And if I don't think paid advertising is right for your business? I'll tell you.

No hard sell. No obligation. Just an honest conversation about your business.

Cheshire Ads & Leads by Rarehouse

Facebook + Instagram + ChatGPT advertising, personally managed

A Rarehouse company · Cheshire, England